martin-luther-king-jr-blog (500x379)

It came up on Facebook, like it usually does.  Someone made a comment about how we celebrate our “Free Monday”s.  Some people had figured it was a National Holiday of some sort, but not which one.  Others realized that banks wouldn’t be open.  No one lay claim to the honor for why we have deemed this day worthy of respect.

In grade school, the day in question, today’s Martin Luther King Jr. Day, was revered and involved crosswords with his words, a history lesson of “what racism was”, and a heroic portrayal of his famous “I Have a Dream” speech.  In fact, I remember a project in 4th grade wherein the class was given the header “I Have a Dream…” and had to fill out the rest with our own dreams.  I do not remember what I wrote, but it may have been some combination of selfish worldly goods and peace on Earth for good measure.  Come on, I was 9.

Continue reading »

 

adperceptionheader

Posted here from Mashable, is an infographic regarding a study about how much people believe advertising.  I am probably most interested in the statistics at the bottom regarding how men and women are portrayed.  Do they create unreasonable expectations of people?  Are they more relatable and this is telling of how well advertisers know their audience?  Or, do we lower our potential to be beyond thick-headed, shopping addicted, promiscuous sports creatures by trying to relate to a product we think we should love?  Not sure…  [Infographic]  

Continue reading »

 
feminism6

I am a woman, a feminist, and a small business owner in Portland.  I have become increasingly outraged by the way women are portrayed in media and are downplayed in professional environments.  It has come time to educate the public on how powerful women are.

It is time become more active in empowering women, especially young women joining the work force, and helping to discourage misogynistic marketing and advertising.  There are a number of avenues for which I feel we can collectively propel the role of women both professionally and personally.

What surprised me in my initial search for feminist activist groups, is how few of them there are in Portland!  Meetup.com has only one or two and they haven’t been updated with any new events in awhile.  In Other Words bookstore in Portland has a Feminist Discussion group the first Sunday of every month, which seems to produce really riveting conversation, but I haven’t seen any activism stem from that.  Even Feminist Agenda had an initial spur of activity at the beginning of the year, but where has it gone?

Let’s change that.

This is a new year and a fresh start.  We are setting out to host events each month that bring women together on a variety of themes: from women in the arts, to enabling women to find jobs in male dominated markets, to showcasing leaders who are transforming legislation.

I can’t do it alone.  I know, I’m am woman, hear me roar, but even a lioness has her pride to hunt with.  I am looking for other women, male feminists, women-owned businesses, non-profit groups and agendas set to change the way women are depicted in media and speak out for enabling women in a professional environment.

If you have any of the following:

  • Information about an active group of feminists in Portland
  • Access to documentaries like Miss Representation or Generation of Consolidation
  • Funding to support events which empower women
  • Job openings or internship opportunities in male dominated fields like tech, engineering, sales or science
  • A sincere interest to help and a desire to change your world

reach out to me on  Twitter or Facebook.

Follow me on either social media site to get a heads up on where we are going from here.

 
sm2012clip

Found this little gem of an infograph while on Pinterest and thought it was befitting to share. Now that 2012 has come to a close, what can we learn from this?  How about that 25% of Facebook users don’t bother with privacy control?  Or that Pinterest brings more referral link traffic than Google+, LinkedIn and YouTube combined?

I think my favorite statistic is about sex…

Continue reading »

 

Just having a Facebook page and social media campaign doesn’t mean it is working for you.  In fact, what does it even mean to have it work for you?  Here is a chance for you to define what you actually want Facebook to do, and what metrics are important (besides likes!)

Breaking away from the usual text, we are including a pretty infograph for your viewing pleasure.  Get the scoop on what figures are important, and what terms you want to focus on.

Continue reading »

 

Part 2     Time Management

The world dictionary defines Time Management as:

the analysis of how working hours are spent and the prioritization of tasks in order to maximize personal efficiency in the workplace.

For this installment of my 3 part segment on Small-business and Start-ups we will be diving into the world of Time Management and how to be most effective with your time.  We all can agree that time slips away from us at every turn in our ever busy world.  I have noticed a correlation between efficient businesses and struggling businesses. Response time with business to business communications is the first telling sign of how a proprietor handles day to day business.  I understand 100% that a large number of new business owners are taking on this endeavor for the first time ever, and in some cases are a little overwhelmed.  This is exactly where T.M. is most critical.

Continue reading »

 

If you are a Portlander, like us at iLioness, you understand the finer qualities of a small veg-friendly menu, outdoor seating, an urban neighborhood pocket, good company and a pint from a local brewery.  As summer comes to a close, there is something magical about settling down with wholesome food and letting conversation flow easily during a warm late-afternoon.  It is in these relaxed moments that we identify the difference between our basic needs and our luxuries, and appreciate both as such.  With the support of friends we are able to expand our ideals for our community and relate on deeper subjects of emotional and social profound.  Sometimes this results in usable ideas for social entrepreneurship.  Sometimes a coalition of ideas manifests into a business idea or partnership.  Sometimes erudite conversations climax in finale by way of a clever summary. Continue reading »

 

Its virtually undeniable Social Media has become a finely woven piece of cloth that is now tied to the quilt of American society and business.  Seven years ago, if you were to ask me what is the one thing that would help the business I was working with grow from 1.5 million a year in gross sales to 2.1 million, I would have told you immediately that I was looking for a way that I could track the viewership and response to specials I was hosting at the business.

At the time, print advertising in the local paper was as good as it got outside of having a company website.  The problem with print, radio, and TV is that there is no trackable data.  Sure the companies give you a bunch of big numbers and a geographical map of where the viewing, listening, or reading audience is; but they can’t get specific.  They can give you an idea as to when your audience is listen, watching, and or reading but again its a guesstimate.  That was seven years ago.

Today the landscape is much different.  Traffikd’s Blog mentions at the very top of their page that they are “continually updating”.  There are over 34 social media categories to chose from and the sub-categories are dizzying with all the options available to consumers.  Newspaper, radio, and tv are slowly becoming obsolete in its usefulness to Target marketing.  Not to say that running an ad during the Super Bowl is not good for exposure, but is it worth all the money?

A smart Internet marketing campaign can generate greater brand awareness and product/service exposure for less money.  An article written by Yinka Adegoke for Reuters on Sunday January 29th 2012 better illustrates what the Fortune 500 companies are doing to get the most bang for their buck.  In closing, the next time you get a call or a visit by someone trying to sell you ad space or time slots on either tv or radio ask yourself this one question, “Will I be able to track and report progress with my marketing?”

Remember there is always help.  If you are a small business and or a start-up and you have questions about Internet marketing and social media don’t hesitate to ask for help.  We are here for you!

 

Often times, while sitting in the office reading articles on my RSS feed I find myself thinking about how today’s current small business start-up endeavors are affected by their online visibility.  More to the point are they, the small business owners, understanding the implications of their website and what it tells the world about the product or service they are providing?

After a couple strategizing sessions one afternoon, I started looking at all my raw data on the local market here in Portland.  A few distinct trends started presenting themselves.  Websites were aesthetically appealing but not functional for SEO, and were content challenged, leading to limited impression-based functionality.

Continue reading »

 

Happy Friday everyone.  For the last couple of months I have been contacting owners and co-owners of start-ups and new business.  By definition a new business for iLioness Marketing Strategies is any company or proprietor that has been up and running for less than two years.  As for start-ups the definition changes from the conventional meaning of three to five years and is compressed to one month stretching to 6 months.  For what its worth, a lot of these businesses have a ton of passion and are very engaged in making the best of social media sites like Facebook and Twitter to help generate awareness and customers.   Continue reading »